The Big Switch: Rewiring the World, from Edison to Google |
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Written by Yudhistira
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Sunday, 03 February 2008 |
The Big Switch: Rewiring the World, from Edison to Google by: Nicholas Carr
A hundred years ago, companies stopped producing their own power with
steam engines and generators and plugged into the newly built electric
grid. The cheap power pumped out by electric utilities not only changed
how businesses operated but also brought the modern world into
existence. Today a similar revolution is under way. Companies are
dismantling their private computer systems and tapping into rich
services delivered over the Internet. This time it's computing that's
turning into a utility. The shift is already remaking the computer
industry, bringing new competitors like Google to the fore and
threatening traditional stalwarts like Microsoft and Dell. But the
effects will reach much further. Cheap computing will ultimately change
society as profoundly as cheap electricity did. In this lucid and
compelling book, Nicholas Carr weaves together history, economics, and
technology to explain why computing is changing—and what it means for
all of us. An eye-opening look at the new computer revolution and the coming transformation of our economy, society, and culture.
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