Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus by:
Michael MillerThis book focuses on today's most successful online marketers, with
up-to-date information and advice on current online marketing trends.
It includes 25 interviews with today's top Internet marketers -- email
marketers, web marketers, advertising executives, and the like. The
book details the inside story of how these marketing heroes achieved
their success, tips and advice on how to be more successful marketing
online, and it covers all aspects of online marketing including: Search
engine marketing and optimization, Online advertising, Online
retailing, Online merchandising, Email marketing, Website promotion,
Online public relations, Blog marketing, Direct response copywriting,
and Affiliate marketing.
Interviewees include:
Armand Morin, Internet marketer, educator, and blogger (www.armandmorin.com); TOPIC: general online marketing.
Brad Fallon, search engine optimization expert, educator, and blogger (www.bradfallon.com); TOPIC: search engine marketing.
Brett Tabke, search engine optimization expert, founder of
WebmasterWorld (forum for Internet marketing and online search engines,
www.webmasterworld.com); TOPIC: search engine marketing.
Brian Lusk,
manager of customer communication at Southwest Airlines, corporate
editor of Nuts About Southwest blog (blog.southwest.com); TOPIC: use of
blogs in online marketing
Carl Galletti, marketing consultant and copywriter (www.carlgalletti.com); TOPIC: direct response marketing and copywriting.
David Rosenblatt, CEO of DoubleClick (web advertising, www.doubleclick.com); TOPIC: online advertising.
Derek Gehl, online marketing expert and educator, CEO of The Internet
Marketing Center (www.marketingtips.com), blogger (The Candid Internet
Marketer, blog.marketingtips.com/derek/), author of Insider Secrets of
Email Marketing; TOPIC: general online marketing.
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