Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions |
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Written by Yudhistira
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Wednesday, 12 March 2008 |
 Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by: Tim AshHow much money are you losing because of poor landing page design? In
this comprehensive, step-by-step guide, you’ll learn all the skills
necessary to dramatically improve your bottom line, including
identifying mission critical parts of your website and their true
economic value, defining important visitor classes and key conversion
tasks, gaining insight on customer decision-making, uncovering
problems with your page and deciding which elements to test, developing
an action plan, and avoiding common pitfalls. Includes a companion
website and a detailed review of the Google Website Optimizer tool. OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In
this comprehensive, step-by-step guide, you will learn all the skills
necessary to dramatically improve your bottom line: -
Identify mission critical parts of your website and their true economic value -
Define important visitor classes and key conversion tasks -
Gain insight on customer decision-making and make your page friction-free -
Uncover problems with your page and decide which elements to test -
Understand the power and limitations of common optimization approaches -
Develop an action plan and get buy-in from all key players -
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of
the Google Website Optimizer tool, and a comprehensive companion
website, this one-of-a-kind resource will help you make your landing
pages more profitable.
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