Wikinomics: How Mass Collaboration Changes Everything by:
Don Tapscott,
Anthony D. WilliamsToday, encyclopedias, jetliners, operating systems, mutual funds, and
many other items are being created by teams numbering in the thousands
or even millions. While some leaders fear the heaving growth of these
massive online communities,
Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time,
Wikinomics
challenges our most deeply-rooted assumptions about business and will
prove indispensable to anyone who wants to understand competitiveness
in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott,
Wikinomics
shows how masses of people can participate in the economy like never
before. They are creating TV news stories, sequencing the human genome,
remixing their favorite music, designing software, finding a cure for
disease, editing school texts, inventing new cosmetics, or even
building motorcycles. You'll read about:
Rob McEwen, the
Goldcorp, Inc. CEO who used open source tactics and an online
competition to save his company and breathe new life into an
old-fashioned industry.
Flickr, Second Life, YouTube, and other
thriving online communities that transcend social networking to pioneer
a new form of collaborative production.
Mature companies like
Procter & Gamble that cultivate nimble, trust-based relationships
with external collaborators to form vibrant business ecosystems.
An important look into the future,
Wikinomics will be your road map for doing business in the twenty-first century.
Be first to comment this article
